Project Info

Desigual was born on the beaches of 80s Ibiza and embodies the same radical free spirit. However, the brand that made its name by getting people to get naked in its stores had lost its appeal. To turn things around and tap back into their DNA, we did something radical: permanently flipping their logo backward. It launched in stores in a dedicated campaign and with a new clothing line; showing free spirits everywhere this was still their brand. The work was awarded a Wood Pencil for the 2020 D&AD Rebrand category.

Credits

We Are Pi

Contributions

Concepting
Graphic Design
Art Direction