Intersport
The Heart of Sport

The first global brand campaign from Intersport – a multi-category platform of real stories from local communities and fascinating sports enthusiasts challenging paradigms and the definition of sport.

I worked with photographer Piet Oosterbeek and directors I AM HERE to develop the look and feel of the campaign including photography, animation sequences and title design. The shoot provided high quality cinematic shots, film photography, and handicam / amateur "slice of life materials" to play with the edit, which became an interesting experiment in combining high quality and low-res media to tell the authentic stories of amateur athletes.