Project Info

Winkelstraat.nl is Benelux's largest new luxury fashion retailer; they needed a rebrand to reconnect with their young Gen-Z customer base, who live in a world of accelerated trends and social-digital feeds. The identity concept explores where timeless luxury and digital feeds intersect - positioning WS.NL as the go-to destination for up-to-the-minute new luxury products. The concept takes inspiration from live feeds like Twitter and Reddit. The idea is expressed through time-stamped posts, endlessly scrolling feeds of products, a 'live' blinking logo, and an emphasis on timeliness and updates. The colour palette was a stripped black monochromatic with only accents of pure RGB colours - a nod to digital interfaces.

Credits

We Are Pi
Qiu Yang

Contributions

Brand Strategy / Concept
Graphic Design
Art Direction
Web Design